As a pricing and enterprize model, project-based consulting is just a fairly common practice. As is evident in the name, it involves charging clients with an appartment project fee predicated on estimated breadth of work, duration and manpower requirements. Many SEO firms have pre-packaged services on offer, and almost all attempt to tailor their bids on client needs. But given the prevalence of many other pricing models such as for example pay-per-hour, performance-based and profit sharing each having their own unique advantages, is this pricing model still worth it both for service providers and their clients?
Certainly, this pricing scheme has its advantages. For starters, a well-constructed project-based agreement holds the provider and the client to an agreed set of deliverables and costs, instilling an actual sense of accountability that is present in longer-term contracts while still retaining some flexibility that is inherent in hourly consulting models. Project completion and a standard of quality can be readily established before a program is implemented which lessens the headaches for both parties.
The fee structure of project-based consulting can be relatively simple, especially compared to contracts, performance-based and profit-sharing agreements. A particular project has one price, which will be especially useful to marketing departments on the client side when they present their plans and budgets for their CFOs. This simplicity also benefits consultoria de seo firms, since they could easily advertise budget-friendly rates while increasing the likelihood of repeat business and lasting relationships.
In many new SEO projects, additional work are almost inevitable. With this particular pricing model, any extra services may be billed separately and split into more financially manageable clusters that may prove friendly to changing client needs and budgets while assuring a regular cash flow for SEO firms.
Needless to say, these are not automatic benefits. The progress of an SEO project often entails many changes of direction, adjustments and problems, and ultimately, this model mightn’t be the most flexible and responsive as it pertains to working with unforeseen situations. The important thing to making the most out of project-based agreements is in the details. Given SEO’s dynamic nature, it is essential to flesh out the parameters of any agreement for SEO work while identifying potential problem areas which may take additional time and cost more money. Again, both parties should remember that whatever agreement they enter into are derived from estimates; fees, deadlines and deliverables should really be attained reasonably and spelled out in the maximum amount of detail as possible.
For clients trying to decide on among several project bids, an important factor to consider is the provider’s transparency in discussing the specific work that will probably be achieved and for how long. This is useful in forming realistic deadlines and establishing quality expectations through the project’s duration. Try requesting case studies or go directly for their previous and current clients for a better idea of how they deliver. Also, be skeptical of over-promising and under-charging contractors. Their claims of fast results or cheap upfront fees should be taken at face value because even the most veteran of SEO professionals readily admit that just like some other form of marketing, SEO offers no shortcuts and almost certainly does take time, effort and yes, considerable expense.
Kaushal Gandhi is SEO Expert and director of Mumbai based Aaris Internet Solutions. Aaris provides SEO consulting and specialises in promoting business websites using its affordable SEO packages.